Prior to the introduction of digital marketing, marketing was not as customer-centric as TV advertisements, billboard ads, or personal marketing. Now, though, the focus is primarily on potential clients. People frequently use social media, making it easy to predict their

In search, artificial intelligence (AI) has made a lasting change. Users now receive personalized search results based on a variety of parameters, including their locations, devices, and historical activities. Search engines are becoming better at anticipating human needs. Search engine

The process of attributing profit and revenue growth to the benefits of marketing initiatives is known as marketing ROI (Return on Investment). Organizations can gauge the extent to which marketing initiatives, whether taken as a whole or on a campaign-by-campaign