What exactly is A/B testing?A/B testing, also defined as split testing or bucket testing, is merely the procedure of comparing two versions of a website feature such as a landing page, exit-popup, header, navigation bar, or any other marketing asset to determine the difference in performance.The two variations of the element are shown to

Social media is widespread and has an impact on practically everything, from how digital marketers pitch and sell their products to how a company website looks. Social media channels, believe it or not, have had a massive effect on the digital world.Every business, regardless of size or style, should have an effective social media

Search Engine Optimization (SEO) is undergoing rapid change.Whether you realise it or not, voice search will account for 50% of all online searches, and that percentage is steadily rising.Now is the moment to optimise your website for voice searches if you haven't already.Why?Voice search is the future, after all.Did you know that speech-activated commerce

The easiness of creating websites has increased in recent years. Business owners are now the webmasters due to content management systems (CMS) like Joomla and WordPress.You are now in responsibility of keeping your website secure, but many users are confused how to do so.While utilising an online payment by credit card processor, customers should

What exactly is Web Analytics?Web analytics is the collection, processing, and analysis of data from websites.We can truly analyse the efficacy of our marketing initiatives, detect and repair defects in our online services, and build customer profiles to maximise the revenue of our marketing and sales activities by using Web analytics.Every great company is

What exactly is website speed?Website speed, in a nutshell, relates to how fast your contents loads when someone views a page on your website. Page speed, not website speed, represents the time it takes for a given page to load.Page speed can be affected by a number of things. Among the most important are:The

Building a near-perfect website is difficult if you are not a skilled website designer. Utilizing templates and aesthetic themes will help, but you'll also need to understand some basic rules if you want to obtain the greatest results. Furthermore, there is so much rivalry that it can feel like everyone's website is better than

Your website's images are intended to present your visitors with an enriching, intriguing, and engaging visual experience.They're also a crucial tool for encouraging activity and improving the effectiveness of your website. The images and videos that you choose can make or break your campaign, benefitting performance metrics ranging from engagement to conversions.The Value of

The face of web design is fast altering as a result of artificial intelligence. In reality, AI has been a primary driver for websites since they were initially imagined in the nineties. It was only lately that technology improved sufficiently to make AI a viable reality.Automation and machine learning techniques are now available to