Local SEO refers to a technique of ranking your site in search engine results pages (SERPs) that are most relevant to your customers. This is accomplished by analyzing the keywords and phrases that people use when searching for products or services that you offer. Local SEO can be done manually or through an automated

Search engines are an integral part of many places on the internet. When you enter a website, for instance, there is almost always a search feature there, which helps us locate internal content. Even social media sites contain the search feature which not only makes media easily accessible but also very attractive since it's

Google Ads for Video MarketingVideos are everywhere, be it on any screen. No longer videos are only limited to your TV screens, from mobile to computers to watches, name any digital screen and there’s a high chance videos have taken over there as well. Video marketing is a sought for strategy nowadays with high

Think about how often you use Google, Safari or other search engines to find products, people, clothes, news or just about any information.As we delve deeper, the main question that arises is ‘How do search engines work to categorize websites and serve them back in results to searchers?’ For the majority of searches, this

Social media itself is THE ‘Influencer’ of the decade. Whether it’s on a personal or professional front, we can all agree that social media pretty much defines the landscape of how and what we perceive daily. Apps like Instagram, TikTok, Facebook and Pinterest have become the most influential and motivating sources of content and creation

With a plethora of social media apps available online, businesses often get confused on which one to begin with and do end up being on a lot more platforms than required which in turn hinders their social media ROI. There’s this fomo (fear of missing out) involved that makes you feel like you’re behind