Social Media is now a part of almost every business’s marketing strategy and as video marketing continues to outperform all other content types, especially on Instagram- it’s high time now for everyone to start focusing on video marketing more than ever. While there are many platforms that have videos as their main leads, the

  1.     Add yours sticker now in reels This week, Instagram head Adam Mosseri announced new features that are focused mainly on reels for both Instagram and Facebook. Add yours sticker option was available only for stories till now and it has been quite popular. You can either create a new sticker or hop in a sticker trend

Hashtags Hashtags hashtags everywhere, do they still fare? Over the past decade, hashtags have become a necessity on major platforms like Instagram, Twitter, Youtube and other social media platforms. Nowadays it’s rare to find a post on these platforms without using at least one hashtag. While the importance of hashtags differs from app to app,

Ever find yourself surfing through a website/product and for the next few days- boom, its ads are running all over your screen from Youtube to google to even social media apps? While you may call it annoying, it’s a smart move by digital marketers who’re well aware of the psychology behind purchases. 71% of consumers

Google AdWords is the world’s largest advertising platform. With more than 2 million sites globally, it has one of the widest reach out there. And when you run on AdWords, you can target in a lot more ways than ever before.  It allows businesses to advertise their products or services on search engines and websites,

If you're looking for the best channels to create long-form video content, then look no further than YouTube. But what about short-form videos? Well, we've got you covered too! Here's our list of favourite short-form channels: 1. Tiktok It's no brainer that TikTok is not only the most popular short-form video platform in the world, it's