While jargons are avoidable in every industry and google makes it easier for everyone to tune in with just a few clicks, it’s important to be aware of a few basic terms that help the foundation of a good business. These lingos might seem foreign initially and you’ll get more used to them with

No longer memes are funny jokes sent in dms and shared just with friends for a light laugh, social media giants like Chipotle, Zomato, Netflix, McDonald’s, Disney+Hotstar and so many others have normalised the use of memes as a part of their marketing campaigns and we’re not complaining.Who doesn’t wants to have a fun

Gone are the days when only celebrities could be thought of as influencers. With the ease of social media platforms and the huge audience, the number of influencers has skyrocketed. With more and more businesses using influencer marketing as a sure way to increase sales, it’s a sure way to guarantee a good ROI

Business owners are always looking for ways to make their businesses run more smoothly and profitably, and in today’s digital world, one of the biggest trends in recent years has been the rise of mobile apps and how they can benefit businesses – whether you’re running an e-commerce store or an event planning service.

Whether you’re running an online store, or any other kind of business, chances are you’ve come across Shopify. This popular e-commerce platform is used by thousands of businesses worldwide to design and sell their products and services, and it has plenty of features to love in the process! In this article, we’ll share five

Social Media is now a part of almost every business’s marketing strategy and as video marketing continues to outperform all other content types, especially on Instagram- it’s high time now for everyone to start focusing on video marketing more than ever. While there are many platforms that have videos as their main leads, the

  1.     Add yours sticker now in reelsThis week, Instagram head Adam Mosseri announced new features that are focused mainly on reels for both Instagram and Facebook. Add yours sticker option was available only for stories till now and it has been quite popular. You can either create a new sticker or hop in a sticker trend

HashtagsHashtags hashtags everywhere, do they still fare? Over the past decade, hashtags have become a necessity on major platforms like Instagram, Twitter, Youtube and other social media platforms. Nowadays it’s rare to find a post on these platforms without using at least one hashtag. While the importance of hashtags differs from app to app,

Ever find yourself surfing through a website/product and for the next few days- boom, its ads are running all over your screen from Youtube to google to even social media apps? While you may call it annoying, it’s a smart move by digital marketers who’re well aware of the psychology behind purchases.71% of consumers